Dr. Wesam Ahmed Al Madhoun
(Gaza University, Palestine)



Dr. Al Madhoun is a Global Climate and Sustainability Leader, he is the founder of a global initiative “Global Ambassadors of Sustainability '' which has more than 12500 members from 125 countries. Dr Al Madhoun  holds A fellowship on Sustainable Cities at Massachusetts Institute of Technology (MIT), a Postdoctoral Fellowship at Malaysia Japan International Institute of Technology (MJIIT)  and a PhD of Environmental Engineering from Universiti Sains Malaysia.

He has 15 years of working experience (teaching, training, research and consultancy), where he had assignments in Brunei, Canada, India, Indonesia, Malaysia, Palestine, South Korea and USA and  He was a Research Professor at University of Seoul, a visiting scholar at University of Windsor and he was a guest speaker at Harvard University, MIT and IIT.

Dr Al Madhoun conducted several international training programs on Sustainable Development, Climate Change, Air Pollution and Environmental Assessment. He also was appointed as a consultant for projects funded by USAID, UNICEF and UNEP. In terms of publications, he has more than 50 papers published at international peer reviewed journals and international conferences. He is the Co Founder of Middle East SDG's Academy and Dean of Engineering Faculty at Gaza University.

Dr. Wesam Al Madhoun 

Founder-Global Ambassadors of Sustainability

Co-Founder-Middle East SDG's Academy 

Dean of Engineering Faculty, Gaza University 




Current Challenges and Future Sustainability Opportunities

The Global Assessment on Biodiversity and Ecosystem Services 2019, reported that one-third of the world’s top topsoil degraded, more than 85 percent of the wetlands have been lost, 32 percent of the world's forest have been destroyed, at least 55% of the ocean area covered by industrial fishing, 33 percent of the fish stocks suffer from overfishing and 83 percent of the freshwater population have been seeing a decline since 1970.

There are several proofs that link the loss of habitat and illegal wildlife trade to the increase in animal-borne diseases. These unsustainable practices are causing biodiversity loss and weakening the communities’ resilience.

Billions of people worldwide were under lockdown conditions due to the COVID-19 pandemic, hundreds of thousands were infected and Millions lost their lives in many parts of the world. We’ve all borne witness to how this insidious virus is impacting our families, our communities and our very way of life.

While The state of things looks less than optimal as not only, the globe is facing health crises but it’s also looking at a deep economic recession due to the expansive job losses as a result of industry shutdown and restrictions on the flow of goods and people. Naturally, governments are busy preparing to spend billions on stimulus economical packages with the aim to lessen the severity of the impact on their citizens

If there were any bright side of COVID-19, it would be the positive impact it has on our planet. Due to the lockdown globally, and limited movement, several positive findings were reported on earth healing, reduction of emissions, a decrease of road accidents, and a drop of greenhouse gases which might slow climate change and less disposal of waste in waterways made it clearer.

The drastic reduction of environmental pollution will eventually lessen the negative impact on our health and lower the cost of healthcare. In addition, the great majority of the global armed conflicts ceased naturally which also preserved human lives.

So what’s the way forward? All of us wherever we are, we should see this crisis as a motivator for new change in our lives in pursuit of sustainable living and here are some potential future opportunities. We had an opportunity to see how our world will be and how a cleaner planet is our collective responsibility and it’s actually within reach.

Among the tools at our disposal are the digital economy should be seen as a driver for innovation and competitiveness which can be strengthened by global cooperation. Most if not all companies have already taken advantage of work remotely and many reported success and lowered costs. Economical activities and services should be localized to avoid the global market disruption which might become a national security threat as we have come to see over and over since the spread of the COVID19 virus

Another of these tools is the online education will provide accessible and affordable learning platforms for knowledge seekers and will ease international networking for academic collaboration. Not only will it save money, but it will also lessen the negative impact on our planet and preserve our resources. Education policies should be aligned with the emerging dynamics online learning platforms to facilitate and ease the whole process for learners anywhere. 

Sustainable agriculture, local urban farms and bio pesticides will be a promising matrix to cut food waste and also achieve local food security, while saving water and reducing chemical pesticides use.

Environmental and personal hygiene awareness should be a basic knowledge to be offered starting from kindergarten. Preserving the environment should not be seen as an economic burden, rather as an opportunity for business sustainability, the clear example is recycling and waste to energy approach (Waste to Wealth). 

Furthermore, reduction of pollution is a collective responsibility, government, industries, communities and NGO’s, because as we see now, all of us are paying the costly price of neglecting the environment. Governmental incentives or tax reduction coupled with solid environmental regulations and policies will facilitate pollution control by the industries.

For the above-mentioned opportunities to prosper and produce fruitful outcomes, there is a need for a stable political environment, strong legal and enforcement system and generous government budgets for health, education and IT infrastructure.

Going back to business, as usual, won’t make any of us any safer, so all of us have to adapt and recalibrate. Last but not Least, a healthy ecosystem is a foundation for sustainable economic growth and stable societal wellbeing. The sooner we realize that, the sooner we can come together and heal. 


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